Allergan Labeled Eye Drops “Preservative-Free” While Knowingly Including a Chemical Preservative
Consumers paid premium prices for a false promise. Thousands were deceived nationwide, buying a product that contained the very ingredient they were trying to avoid.
Allergan USA sold its Refresh Tears PF eye drops under a bold “Preservative-Free” label, a claim printed prominently on the packaging and used to justify a premium price. The problem: the product contains boric acid, a substance that acts as a preservative by halting bacterial growth. Allergan’s own chemists formulated the product. The company knew exactly what was in it.
Thousands of consumers, including people with sensitive eyes who specifically sought preservative-free options, were deceived. They paid more for a product they believed was formulated differently. They trusted the label. Allergan exploited that trust to extract more money from them.
This is not a technicality. This is a company that looked at its customers and decided they were not educated enough to notice the lie. That conduct is unacceptable, and the people harmed deserve accountability.
⚠️ The Allegations: A Breakdown
| 01 | Allergan marketed, sold, and distributed Refresh Tears PF eye drops across the United States with prominent “Preservative-Free” labeling. | high |
| 02 | The products contain boric acid, a substance documented in peer-reviewed science as a preservative due to its bacteriostatic properties in biological mediums and its established use in multidose eyedrops. | high |
| 03 | Allergan employed professional chemists who formulated the products. The company knew, or should have known, that boric acid functions as a preservative. | high |
| 04 | The complaint alleges that Allergan chose to continue labeling the product as “preservative free” because it did not believe its customers were educated enough to know the difference. | high |
| 05 | Consumers who purchased the product did so specifically because of the “preservative-free” claim and had no way to know the label was false without Allergan disclosing it directly. | high |
| 06 | Allergan’s false labeling allowed it to sell the product at a higher price and in greater volume than it could have achieved with accurate labeling, profiting from the deception directly. | high |
| 01 | Allergan used the “preservative-free” label to increase consumer demand by incentivizing purchases based on a perceived product feature that did not actually exist. | high |
| 02 | Plaintiffs and class members paid a price premium for a premium product feature. They received a standard product containing preservatives instead. | high |
| 03 | Allergan extracted additional funds from consumers who would not have purchased the product, or would not have paid as much, had they known the true formulation. | high |
| 04 | The false labeling harmed honest competitors by steering consumers away from truthfully-labeled products toward Allergan’s falsely-advertised one. | med |
| 05 | Allergan retained unjust revenue from these sales and, under the complaint’s unjust enrichment count, consumers seek full restitution of money paid. | high |
| 01 | Plaintiffs lost money directly: they paid for a product benefit that was false. They were denied the value of the bargain they thought they made. | high |
| 02 | Consumers wasted time purchasing, using, and potentially returning or replacing a product they would not have chosen had the label been accurate. | med |
| 03 | The class is estimated to include thousands of purchasers across the United States within the five-year class period. | med |
| 04 | Damages sought include actual damages, punitive damages, injunctive relief, restitution, and attorney’s fees and costs. | med |
| 01 | Allergan never proactively notified consumers that their “preservative-free” products contained a preservative, allowing the deception to continue across the entire five-year class period. | high |
| 02 | The complaint alleges Allergan intentionally exploited the information gap between a corporation with employed chemists and consumers who cannot be expected to know that boric acid is a preservative. | high |
| 03 | No individual executives are named with personal liability in this filing. The corporation alone faces consequences, a pattern that insulates the decision-makers who approved the false label. | med |
| 04 | Without a class action, thousands of individual consumers would have no practical path to legal redress, as their individual claims are too small to litigate alone, a structural advantage the complaint explicitly addresses. | med |
| 01 | The “PF” designation (Preservative-Free) is a recognized health-oriented marketing claim that carries specific meaning for consumers with eye conditions, allergies, or sensitivities to preservatives in ocular products. | high |
| 02 | Allergan used a scientifically credible health claim as a marketing tool while the product’s formulation contradicted that claim. The label’s authority made the deception harder to detect. | high |
| 03 | Consumers could not reasonably have been expected to know that boric acid, an ingredient listed separately on the product, also functions as a preservative. That knowledge gap is precisely what Allergan reportedly exploited. | med |
🕐 Timeline of Events
💬 Direct Quotes from the Legal Record
“Defendant did know that Products contained a preservative but chose to label the Products as ‘preservative free’ because it did not believe its customers were well educated enough to know the difference.”
“Defendant employs professional chemists to create the chemical formulas of Defendant’s Products. Therefore, Defendant through its employees knew or should have known that boric acid is a preservative.”
“Plaintiffs and the Class paid a price premium for a premium Product, but instead received a non-premium Product with preservatives.”
“Defendant coerced consumers to base their purchasing decision in material part on false claims, thereby fraudulently, deceptively, and unfairly increasing consumer demand for the product.”
“Due to Defendant’s intentional, deceitful practice of falsely labeling the Products as ‘preservative free’, Plaintiff could not have known that the Product contained a preservative.”
“Harmed competitors by luring would-be consumers of competitive products away from law-abiding products that were not so falsely advertised.”
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