Misleading marketing harms consumers in several ways: It can lead people to make purchasing decisions based on false or exaggerated claims, resulting in wasted money and disappointment with the product or service. Such deceptive practices can also create unrealistic expectations, damage trust in brands and advertising in general, and potentially even pose safety risks if important information is omitted or misrepresented. Over time, widespread misleading marketing can distort markets, making it harder for consumers to make informed choices and potentially driving out more honest competitors who refuse to engage in such tactics.
Class Action Investigation Medieval Prices, Modern Scam EvilCorporations.com • Case No. 7:25-cv-02796, S.D.N.Y. • 14 min read TL;DR Renaissance Entertainment Productions, Inc., the Colorado company that runs the New York Renaissance Faire, has been advertising ticket prices on its website…
Class Action Investigation e.l.f. Cosmetics Is Charging You For Air EvilCorporations.com • Case No. 2:25-cv-1580 • 41 min read A federal class action filed in February 2025 accuses e.l.f. Cosmetics of selling two popular products in containers that are up…
Greenwashing Investigation Apple’s “Carbon Neutral” Watch Was Built on Phantom Forests and Forty-Year-Old Laws EvilCorporations.com • Case No. 5:25-cv-02043, N.D. Cal., Filed Feb. 26, 2025 • 51 min read TL;DR Apple announced the Apple Watch Series 9, Apple Watch SE…
Investigation The “Natural” Label That Isn’t: How Beiersdorf Sold Synthetic Lotion as 99% Nature A federal class action filed in April 2025 accuses Nivea’s parent company of using an obscure, industry-written standard to call factory-made chemicals “natural origin” — and…
TL;DR RoC Opco LLC sells a face cleanser called the “Retinol Correxion Deep Wrinkle Serum Cleanser” that is labeled “ADVANCED RETINOL” and promises to visibly reduce deep wrinkles and firm skin. The science says those promises are physically impossible for…
Greenwashing Investigation Gore-Tex’s Forever Chemical Lie W.L. Gore & Associates sold you “environmentally sound” waterproof gear. The lawsuit says it was saturated in PFAS “forever chemicals” the whole time—and they knew it for decades. EvilCorporations.com • Case No. 2:25-cv-00049, E.D.…
TL;DR Shake Shack is being sued in a California class action for attaching a hidden “Service Fee” and “Courier Fee” to every app and website order, only revealing these charges at the very last screen of checkout, after customers have…
Investigative Report • Consumer Fraud Paul Mitchell’s “Made in USA” Label Is a Lie EvilCorporations.com • Case No. 1:25-cv-02438 (N.D. Ill., Filed March 7, 2025) • 67 min read TL;DR John Paul Mitchell Systems (JPMS) stamps “Made in the USA”…
Class Action Investigation “100% All Natural” Was A Lie They Printed On Every Bag EvilCorporations.com • Case No. 1:25-cv-00631-NCM-PK, E.D.N.Y. • 14 min read TL;DR Maxi Canada Inc. prints “100% ALL NATURAL” and “NO ARTIFICIAL INGREDIENTS” on its Yummy Dino…
Class Action Investigation The Pheromone Fraud Pure Instinct sold millions of “pheromone” products using science that doesn’t exist, targeting consumers desperate for connection, and pocketing the premium while the research said it was impossible. EvilCorporations.com • Case 2:25-cv-01393, C.D. Cal.…