Greenwashing at Procter & Gamble | P&G

Procter & Gamble’s Charmin: The $2 Billion Greenwashing Machine TL;DR The Lie: Procter & Gamble (P&G) markets its Charmin toilet paper as environmentally sustainable through its “Keep Forests as Forests” and “Protect-Grow-Restore” campaigns. The Profit: This marketing strategy helps P&G…


