The $11 Million Scandal Behind Fluid Truck’s Business

Fluid Truck Accused of Stealing $11M From Vehicle Owners in Class Action
Corporate Misconduct Accountability Project

Fluid Truck Accused of Stealing $11M From Vehicle Owners in Class Action

A vehicle rental platform allegedly sold owners’ trucks and vans at auction, then pocketed over $11 million in proceeds instead of paying the investors who entrusted their vehicles to the company.

CRITICAL SEVERITY
TL;DR

Fluid Truck operated a vehicle investor platform where owners purchased fleets of cargo vans and trucks to rent out via the company’s app. When owners requested to decommission and sell their vehicles, Fluid Truck promised to sell them at auction and remit the proceeds. Instead, the company allegedly sold the vehicles and kept over $11 million belonging to more than 100 owners, using the money to fund its failing operations. After months of lies and delays, executives resigned but remained on the board, and the company admitted it has no intention of repaying the stolen funds.

This is what happens when venture-backed platforms treat investors’ life savings as a corporate slush fund.

$11M+
Total sales proceeds allegedly stolen from vehicle owners
100+
Vehicle owners allegedly defrauded by Fluid Truck
$415,325
Gross proceeds owed to lead plaintiff from 14 vehicle sales
$178,216
Net proceeds Fluid Truck admitted owing to lead plaintiff

The Allegations: A Breakdown

⚠️
Core Allegations
What they did · 8 points
01 Fluid Truck invited vehicle owners to participate in its Fluid Vehicle Investor Platform (FVIP), where owners purchased fleets of cargo vans and trucks to rent out via the company’s mobile app and website. The company managed all rental operations, including insurance, payments, and maintenance. low
02 Fluid Truck promised in its decommissioning policy to sell vehicles on behalf of owners through a third-party auction service, deduct fees and repair costs, and remit the remaining proceeds to the vehicle owners. For a period of time, the company followed this policy and paid owners their proceeds. low
03 Between February and June 2024, Fluid Truck sold fourteen vehicles owned by the plaintiff Urban Interests LLC, generating $415,325 in gross sale proceeds. Despite repeated requests, the company refused to remit any of these proceeds to Urban Interests. high
04 The company knowingly misappropriated more than $11 million in sales proceeds belonging to over 100 vehicle owners, using these funds to support its failing business operations. This constitutes what the lawsuit describes as naked theft of the proceeds rightfully due to the owners. critical
05 Fluid Truck openly and intentionally lied to vehicle owners about the status of paying the proceeds they were owed. After months of delays, deception, and obfuscation, the company finally admitted it was intentionally keeping the stolen funds. high
06 In an August 21, 2024 email to FVIP participants, interim CEO Thomas Scott Avila admitted the company faces significant financial challenges and is still unable to process arrears payments, including insurance claim payouts and monies owed for vehicle sales. high
07 According to Douglas Trussler, a partner with Bison Capital Asset Management (an investor in Fluid Truck), the company fully intends and is resolved to keep the sales proceeds stolen from vehicle owners. The plan is to place Fluid Truck into bankruptcy, invest $20 million into a separate entity called Kingbee Rentals, and have Kingbee buy Fluid Truck’s assets out of bankruptcy. critical
08 Former CEO James Eberhard and former general counsel Jenifer Snyder allegedly masterminded this corrupt and widespread theft scheme. Both resigned as executives in July 2024 but remain on the board of directors. Current leadership and the board continue to perpetuate the same scheme and refuse to return the stolen funds. critical
💰
Profit Over People
Funding operations with stolen money · 4 points
01 Fluid Truck used vehicle owners’ money as a slush fund to prop up its failing business. The company knowingly retained funds belonging to owners without authorization and intentionally misappropriated those funds to support its ongoing operations. critical
02 The company’s actions were designed to permanently deprive vehicle owners of their rightful benefit from the sale proceeds. This was not a temporary cash flow problem but a deliberate strategy to steal money to keep the company afloat. high
03 Fluid Truck’s decommissioning misrepresentations were made with the intent that owners would rely on those promises. The company knew its representations about turning proceeds over to owners were false when it made them. high
04 The corrupt scheme proceeds as follows: First, Fluid Truck invited owners to allow it to sell vehicles on their behalf and promised to provide the proceeds. Then, in direct contravention of its express promises, the company elected to sell those vehicles and simply pocket the money. critical
📉
Economic Fallout
The financial destruction of small investors · 5 points
01 Vehicle owners entrusted their physical vehicle titles to Fluid Truck as part of the FVIP program. Without those titles, owners cannot prove ownership or recover their vehicles, leaving them completely dependent on the company’s honesty. high
02 The lead plaintiff Urban Interests LLC purchased a fleet of 47 vehicles through the FVIP program starting in 2020. The company successfully decommissioned and sold 29 vehicles through Fluid Truck and received payment for those sales, establishing a pattern of trust. medium
03 Urban Interests relied directly on Fluid Truck’s decommissioning policy when deciding to sell its remaining vehicles in late 2023 and early 2024. This reliance was justifiable based on the company’s prior performance and explicit written promises. medium
04 Fluid Truck admitted in September 2024 emails that it owes $178,216 to Urban Interests for net sales and claims proceeds in connection with decommissioning. This represents only the net amount after fees, meaning the company has already deducted its own compensation before stealing the remainder. high
05 The theft affects more than 100 FVIP owners across the country who requested decommissioning, had their vehicles sold, and have not been paid the sales proceeds and other amounts due from those sales. high
⚖️
Corporate Accountability Failures
How executives evade consequences · 5 points
01 In July 2024, understanding the exposure created by this illegal scheme, Fluid Truck removed James Eberhard and Jenifer Snyder as executives in what the lawsuit describes as a feint in the direction of leadership change. Both individuals remain on the board of directors. high
02 On July 16, 2024, the board of directors, including Eberhard and Snyder, installed Thomas Scott Avila as interim CEO. Despite this supposed change in company leadership, Avila and the current management team have continued to perpetuate the same scheme to steal FVIP owners’ money. high
03 The masterminds behind the corrupt and widespread theft scheme, Eberhard and Snyder, resigned as executives but somehow remain on the board of directors. Current leadership and the board continue to benefit from the ongoing theft scheme. critical
04 Fluid Truck, Bison Capital, and other board members and investors know that Fluid Truck has stolen more than $11 million from FVIP owners. They intend to continue the scheme by gaming the system through a planned bankruptcy and asset sale to a separate company. critical
05 The lawsuit alleges that other board members, executives, and investors beyond the named defendants have directed, approved of, sanctioned, actively participated in, or cooperated in the theft and conversion of vehicle owners’ property. high
Exploiting Delay
Lies and obfuscation to avoid payment · 4 points
01 After selling vehicles, Fluid Truck subjected owners to months of delays, deception, and obfuscation about the status of payment. The company repeatedly made false promises while knowing it had no intention of paying. high
02 The company openly and intentionally lied to owners about when or if they would ever be paid the proceeds from their vehicle sales. These lies were designed to delay legal action while the company continued to use the stolen funds. high
03 In his August 2024 email, interim CEO Avila promised transparency and candor, stating the company is still unable to process arrears payments but expects that moving forward, payments will be made in a timely manner. This promise came after months of already failing to pay, undermining its credibility. medium
04 The planned bankruptcy strategy represents the final delay tactic: by placing Fluid Truck into bankruptcy and transferring assets to a new entity, the company can potentially eliminate legal judgments against it while preserving value for insiders. critical
🎯
The Bottom Line
A system working exactly as designed · 4 points
01 Fluid Truck’s actions constitute civil theft and conversion of vehicle owners’ property, as well as unjust enrichment. The company sold property belonging to others and kept the money without authorization. critical
02 The lawsuit seeks to recover all funds stolen by Fluid Truck, plus three times actual damages and attorneys’ fees under Colorado’s civil theft statute. It also seeks injunctive relief to prevent the company from continuing its unlawful scheme. high
03 The case is brought under the Class Action Fairness Act with the amount in controversy exceeding $5 million, more than 100 class members, and diversity of citizenship between the plaintiff and defendant Avila. low
04 Equity and good conscience demand that Fluid Truck pay over the proceeds from the sale of vehicles to the owners. The company’s refusal to do so, combined with its plan to evade responsibility through bankruptcy, represents a complete breakdown of corporate ethics. high

Timeline of Events

2020
Urban Interests enters Vehicle Management Agreement with Fluid Truck and begins purchasing fleet of 47 vehicles for FVIP program
2020-2023
Fluid Truck successfully decommissions and sells 29 Urban Interests vehicles, paying proceeds to owner as promised
Late 2023 – Early 2024
Urban Interests decides to decommission and sell remaining vehicles, relying on Fluid Truck’s established decommissioning policy
February 2024
Fluid Truck begins selling Urban Interests vehicles at auction (first sales: LVP103 on 2/16, DAH104 on 2/22, TAP176 on 2/29)
February – June 2024
Fluid Truck sells 14 vehicles owned by Urban Interests, generating $415,325 in gross proceeds, but refuses to remit any payment
February – July 2024
Urban Interests makes repeated requests for payment; Fluid Truck responds with months of delays, deception, and obfuscation
July 2024
James Eberhard and Jenifer Snyder resign as CEO and general counsel but remain on board of directors; Thomas Scott Avila installed as interim CEO
August 21, 2024
Interim CEO Avila sends email to FVIP participants admitting company faces significant financial challenges and is unable to process arrears payments
September 27, 2024
Brennen DuPree, Fluid Truck’s head of FVIP relations, admits in emails that company owes $178,216 to Urban Interests for net sales proceeds
October 2-3, 2024
Douglas Trussler from Bison Capital informs Urban Interests by phone and email that Fluid Truck intends to keep stolen proceeds and plans bankruptcy strategy
October 10, 2024
Urban Interests LLC files class action lawsuit in U.S. District Court for District of Colorado against Fluid Truck and executives

Direct Quotes from the Legal Record

QUOTE 1 Admitting the theft allegations
“This is a proposed class action brought on behalf of all vehicle owners damaged by Fluid Truck’s broken promises and naked theft of the proceeds rightfully due and owing to Plaintiff and the class from the sales of vehicles owned by Plaintiff and the class.”

💡 The lawsuit explicitly characterizes Fluid Truck’s actions as naked theft, not a contractual dispute or business disagreement.

QUOTE 2 The corrupt scheme described allegations
“Fluid Truck’s corrupt, unlawful, and unconscionable scheme proceeds as follows. First, Fluid Truck invited the vehicle owners on its vehicle-rental platform—including Plaintiff and the class—to allow Fluid Truck to sell vehicles on their behalf, and promised to provide the proceeds of those sales to those owners. Then, in direct contravention of its express promises to Plaintiff and the class, Fluid Truck elected to sell those same vehicles and simply pocket the money—knowingly misappropriating more than $11 million in sales proceeds for its own use.”

💡 This describes a classic bait-and-switch fraud: make promises to gain trust, then directly violate those promises for financial gain.

QUOTE 3 Intentional lies to owners delay_tactics
“Making matters worse, Fluid Truck then openly and intentionally lied to the owners about the status of paying those proceeds.”

💡 The company didn’t just fail to pay; it actively deceived owners about whether they would ever be paid, compounding the harm.

QUOTE 4 The masterminds and ongoing scheme accountability
“The ‘masterminds’ behind this corrupt and widespread theft scheme are James Eberhard, Fluid Truck’s CEO, and Jenifer Snyder, his sister and general counsel, both of whom resigned as executives in July 2024, but still somehow remain on the board of directors. Despite Fluid Truck’s feint in the direction of leadership change, the company’s current leadership and board continue to perpetuate and benefit from the same ongoing theft scheme and refuse to return the stolen funds to Plaintiff and the class.”

💡 The alleged architects of the fraud resigned from management but retained board positions, allowing them to continue benefiting while appearing to step aside.

QUOTE 5 Simply stealing to fund operations profit
“Simply put, Fluid Truck is stealing from its vehicle owners to fund its ongoing operations—and effectively concedes as much.”

💡 The lawsuit states plainly that the company is using theft as a business model, not as a one-time mistake.

QUOTE 6 CEO admits inability to pay delay_tactics
“In my initial communication, I promised transparency and open communication, so I want to be candid—we are facing significant financial challenges that we have yet to solve for [sic]. As a result, we are still unable to process arrears payments, including insurance claim payouts and monies owed for vehicle sales.”

💡 Interim CEO Avila’s own email confirms the company cannot and will not pay what it owes, despite promising future timely payments.

QUOTE 7 Investor confirms intent to keep stolen funds accountability
“Douglas Trussler, a partner with Bison Capital Asset Management, LLC (‘Bison Capital’), which is an investor in Fluid Truck, informed Urban Interests by telephone on October 2, 2024, and by email on October 3, 2024, that Fluid Truck fully intends and is resolved to keep the sales proceeds stolen from Urban Interests and other FVIP owners.”

💡 An insider at one of Fluid Truck’s own investors explicitly confirmed the company has decided to keep the stolen money rather than repay owners.

QUOTE 8 The bankruptcy escape plan accountability
“To continue this scheme and prevent the repayment for Fluid Truck’s widespread theft, Fluid Truck, Bison Capital, and other investors intend to continue this scheme by gaming the system—their plan is to place Fluid Truck into bankruptcy, invest a portion of $20 million into Kingbee Rentals, and then have Kingbee Rentals buy Fluid Truck’s assets out of bankruptcy.”

💡 The company allegedly plans to use bankruptcy not for legitimate reorganization, but to evade paying back the money it stole.

QUOTE 9 Knowing theft and conversion profit
“Fluid Truck has knowingly retained funds belonging to Urban Interests and other Class members without authorization, and has intentionally used and misappropriated Urban Interests and other Class members’ funds to support its failing business—doing so in a manner that will permanently deprive Urban Interests and other Class members of their rightful benefit of those same funds.”

💡 The lawsuit alleges Fluid Truck acted knowingly and intentionally, meeting the legal standard for theft rather than mere breach of contract.

QUOTE 10 Executives directed the scheme accountability
“By launching and supervising the scheme to steal and keep the FVIP owners’ money, James Eberhard and Jenifer Snyder have directed, actively participated in, and cooperated in the theft and conversion of Urban Interests’ property and the property of other FVIP owners.”

💡 The lawsuit seeks to hold individual executives personally liable for directing the alleged theft, not just the corporate entities.

QUOTE 11 Interim CEO continues the scheme accountability
“By continuing the scheme to keep the FVIP owners’ money, Thomas Scott Avila has approved of, sanctioned, and cooperated in the theft and conversion of Urban Interests’ property and the property of other FVIP owners.”

💡 The new interim CEO is alleged to be just as culpable as his predecessors by choosing to perpetuate rather than end the theft.

QUOTE 12 Equity demands repayment conclusion
“Equity and good conscience demand that Fluid Truck pay over the proceeds from the sale of the vehicles to Urban Interests and other Class members.”

💡 The lawsuit invokes equitable principles, arguing that basic fairness requires the company to pay what it owes regardless of legal technicalities.

Frequently Asked Questions

What is Fluid Truck accused of doing?
Fluid Truck is accused of selling vehicles owned by investors in its Fluid Vehicle Investor Platform (FVIP) and then keeping over $11 million in sale proceeds instead of paying the money to the vehicle owners. The lawsuit alleges the company knowingly misappropriated these funds to support its failing business operations and intentionally lied to owners about when or if they would be paid.
How did the Fluid Vehicle Investor Platform work?
FVIP allowed individuals and small business owners to purchase fleets of cargo vans, box trucks, and pickup trucks, then rent them out via Fluid Truck’s mobile app. Fluid Truck managed all aspects of the rental services, including insurance, payments, maintenance, and repairs. Owners provided their physical vehicle titles to Fluid Truck as part of the program.
What was Fluid Truck supposed to do when owners wanted to sell their vehicles?
According to Fluid Truck’s decommissioning policy, when owners requested to decommission their vehicles, the company promised to sell the vehicles on their behalf through a third-party auction service, deduct a decommissioning fee and repair costs, and remit the remaining proceeds to the vehicle owners. For a period of time, Fluid Truck followed this policy.
How much money does Fluid Truck allegedly owe to vehicle owners?
Fluid Truck allegedly misappropriated more than $11 million in sales proceeds belonging to over 100 vehicle owners. The lead plaintiff alone, Urban Interests LLC, is owed $415,325 in gross proceeds from 14 vehicle sales, or $178,216 in net proceeds after fees (an amount Fluid Truck admitted owing in September 2024 emails).
Who is responsible for this alleged scheme?
The lawsuit names former CEO James Eberhard and former general counsel Jenifer Snyder as the masterminds behind the scheme. Both resigned as executives in July 2024 but remain on the board of directors. Interim CEO Thomas Scott Avila is also named as a defendant for continuing to perpetuate the scheme. The lawsuit alleges other board members, executives, and investors also directed, approved, or participated in the theft.
What is the bankruptcy plan mentioned in the lawsuit?
According to the lawsuit, Fluid Truck, Bison Capital Asset Management (an investor), and other investors plan to place Fluid Truck into bankruptcy, invest $20 million into a separate company called Kingbee Rentals, and then have Kingbee buy Fluid Truck’s assets out of bankruptcy. This strategy would allegedly allow insiders to preserve value while eliminating legal judgments against the company.
What did the interim CEO say about the missing payments?
In an August 21, 2024 email to FVIP participants, interim CEO Thomas Scott Avila admitted the company is facing significant financial challenges and is still unable to process arrears payments, including insurance claim payouts and monies owed for vehicle sales. He promised that moving forward, such payments would be made in a timely manner, but this came after months of already failing to pay.
What legal claims are being made in this lawsuit?
The lawsuit asserts five claims: (1) fraud against Fluid Truck, Eberhard, and Snyder; (2) civil theft against all defendants; (3) conversion against all defendants; (4) money had and received against Fluid Truck; and (5) injunctive and declaratory relief against all defendants. The civil theft claim seeks three times actual damages plus attorneys’ fees under Colorado law.
Who can join this class action lawsuit?
The proposed class includes all FVIP owners nationwide who (1) requested decommissioning of their vehicles from Fluid Truck, (2) had their vehicles sold by Fluid Truck, and (3) have not been paid the sales proceeds and other amounts due from the sales of their vehicles. More than 100 owners are believed to meet these criteria.
What can I do if I think I am affected by this?
If you are a vehicle owner who participated in Fluid Truck’s FVIP program, requested decommissioning, had your vehicles sold, and have not received the proceeds, you may be a member of the proposed class. You should contact the attorneys representing the plaintiff (Crisham & Holman LLC) or consult with your own legal counsel to understand your rights and options for joining the lawsuit or pursuing separate claims.
Post ID: 728  ·  Slug: the-11-million-scandal-behind-fluid-trucks-business  ·  Original: 2024-11-10  ·  Rebuilt: 2026-03-19

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