Airbnb sued for its hidden travel insurance fees

Airbnb and Generali Allegedly Charged Hidden Travel Insurance Fees
Corporate Misconduct Accountability Project

Airbnb and Generali Allegedly Charged Hidden Travel Insurance Fees

A class action lawsuit alleges Airbnb and Generali systematically charged Washington consumers mandatory undisclosed assistance fees bundled into travel insurance premiums, violating state insurance laws and consumer protection regulations.

HIGH SEVERITY
TL;DR

Two Washington residents filed a class action lawsuit alleging that Airbnb and Generali systematically overcharged consumers for travel insurance by bundling mandatory, undisclosed assistance fees into the stated insurance price. The complaint claims these practices violated Washington insurance regulations requiring transparent premium disclosures and written consumer consent for additional fees. Plaintiffs allege the companies charged fees above approved insurance rates without regulatory approval, forcing consumers to pay for unwanted concierge and roadside assistance services they could not decline.

If you purchased travel insurance through Airbnb in Washington State, you may have been charged hidden fees without your knowledge or consent.

Thousands
Estimated Washington consumers affected by hidden fees
$5-$15
Approximate undisclosed assistance fee per transaction
2
Named plaintiffs representing Washington consumers

The Allegations: A Breakdown

⚠️
Core Allegations
What the companies allegedly did · 8 points
01 Airbnb and Generali automatically bundled a mandatory assistance fee into the single price they charged consumers for travel insurance, without disclosing the fee or giving consumers any option to decline it. high
02 The companies failed to provide written disclosure of the assistance fee amount or obtain written consumer consent as required by Washington law (RCW 48.17.270 and WAC 284-30-750) before charging fees beyond standard insurance premiums. high
03 Defendants charged consumers total amounts for insurance above what they were legally entitled to charge, because they did not obtain approval from Washington’s Insurance Commissioner to sell insurance at the inflated prices. high
04 The checkout interface presented insurance for a single price appearing to be the insurance premium, but Defendants secretly charged additional fees on top of the calculated premium without disclosing their nature or amount. high
05 Defendants never identified assistance benefits or indicated that the assistance fee was for separate non-insurance services, nor did they provide any means for purchasing the insurance without paying the assistance fee. high
06 Most services and benefits Defendants labeled as non-insurance assistance services were actually part of the insurance contract and subject to the approved rate, making the extra charges illegal. high
07 Even legitimate non-insurance services were illegally bundled as mandatory purchases, forcing all consumers to pay for services they did not want and could not decline, contrary to Washington public policy. high
08 The supposed assistance services offered little actual value to consumers who could readily find the same information for free using Internet search engines, apps, and other widely available digital tools. medium
⚖️
Regulatory Violations
How they broke the law · 6 points
01 Washington law requires insurers and their agents to obtain approval for insurance rates prior to offering policies to consumers and to clearly identify the approved insurance premium inclusive of all fees required for procurement. high
02 Insurance agents cannot collect fees or compensation from consumers beyond regular commissions unless they provide written disclosure of amounts and obtain written consent, requirements Defendants allegedly ignored. high
03 The Washington legislature declared that violations of insurance laws and regulations are unfair and against the public interest, making them actionable under Washington’s Consumer Protection Act (RCW 19.86.170, 48.01.030, 48.30.010). high
04 Defendants failed to file their bundled assistance fee structure with the Washington Office of the Insurance Commissioner, circumventing the regulatory review process designed to protect consumers from excessive charges. high
05 The practice of bundling unapproved fees with approved premiums undermines the entire purpose of rate regulation and the insurance commission’s efforts to ensure actuarially sound, fair pricing. high
06 Both Airbnb and Generali were registered by the Washington Office of the Insurance Commissioner to sell travel insurance in Washington, making them fully subject to state insurance regulations they allegedly violated. medium
💰
Profit Over Transparency
The financial motivation · 7 points
01 Defendants charged millions of dollars in cumulative fees by adding small surcharges to each of hundreds of thousands of insurance transactions, generating substantial revenue streams not subject to regulatory oversight. high
02 The assistance fee functioned as a hidden commission paid by consumers rather than the insurer, inflating the final cost of coverage without providing commensurate benefit to the insured. high
03 Defendants designed the checkout process to ensure consumers were highly unlikely to discover the existence or amount of the assistance fee, maximizing the likelihood they would pay without questioning. high
04 The motivation behind bundling assistance fees was to circumvent Washington law and charge more than the approved premium for insurance services, prioritizing corporate profits over legal compliance. high
05 On information and belief, the small percentage of insureds who used assistance services and the low costs of providing them do not justify the prices charged or total revenues collected for these services. medium
06 Defendants could easily have made assistance services optional with a simple checkbox, but instead forced all insurance purchasers to pay the fee to maximize revenue extraction. high
07 The assistance fee pricing was not determined by actual cost and demand for services but served as a pretext to increase Defendants’ profits and subsidize insurance marketing and sales. high
🚫
Accountability Failures
How they avoided detection · 8 points
01 Defendants presented insurance offers through a streamlined, frictionless checkout experience that made hidden fees virtually impossible for average consumers to detect or question. high
02 The checkout screen showed only a single combined fee labeled Travel Insurance with no breakdown showing base premium, assistance fee, or taxes, obscuring how consumer payments were allocated. high
03 Defendants buried disclosure of assistance fees in hyperlinked documents labeled Important Disclosures that consumers were not required to view to complete their purchase and likely never read. high
04 Even when consumers clicked through to disclosures, the documents failed to state the assistance fee amount and required consumers to send an email to discover how much they were being charged. high
05 Plaintiffs were never aware of any non-insurance fee when purchasing insurance and believed they were paying only a lawful, approved premium determined through a regulated process. high
06 Neither plaintiff was aware of or agreed to pay for additional agent fees or assistance services, and both would have declined these fees if given a fair and informed choice. high
07 Consumers reasonably expected that some service and claims support would be included in insurance premiums, not charged separately as hidden fees labeled assistance services. medium
08 Most insureds were not aware of the availability of assistance services or that they had been charged for them, and would not pay for the services if given a genuine choice. medium
📉
Economic Impact on Consumers
The financial harm · 6 points
01 Consumers suffered financial injury by being charged additional fees on top of insurance premiums for services they did not use, were not aware of, and which were priced far above actual value. high
02 The cumulative financial harm to consumers from paying undisclosed fees substantially outweighed any potential benefit of requiring purchase of unwanted assistance services. high
03 Plaintiffs and class members paid more than they would have if Defendants had charged only approved premiums rather than including undisclosed additional fees. high
04 Had consumers been adequately informed and not deceived, they would not have paid the assistance or agent fees charged by Defendants. high
05 Defendants’ practices deprived consumers of the benefits of insurance rate regulation designed to ensure they receive actuarially based, fair pricing. high
06 The hidden fee structure prevented consumers from making informed comparisons with other insurance options or deciding whether to purchase coverage at all. medium
📢
Deceptive Marketing Practices
How they misled consumers · 7 points
01 Defendants made a straightforward offer to consumers for insurance covering travel arrangements, presenting a price that appeared to be the insurance premium while secretly including additional undisclosed fees. high
02 Defendants misrepresented in insurance offers that the prices charged were solely for the insurance premium, when in fact they included mandatory assistance fees added to approved rates. high
03 The companies failed to disclose that amounts charged to consumers included mandatory assistance fees, misleading consumers to believe they were paying only a lawful insurance premium. high
04 Defendants presented themselves as offering comprehensive travel insurance protection while concealing that they were simultaneously extracting hidden fees for services consumers never requested. high
05 Reasonable consumers who see a single price for insurance reasonably assume that price is a lawful approved premium and does not contain hidden fees added to the insurance premium. medium
06 Defendants knew or should have known that reasonable consumers interpreted their insurance offers as a single premium and were unaware of any additional fee. medium
07 The companies knew or should have known that reasonable consumers did not value the assistance services at the prices charged and would refuse payment if given meaningful choice. medium
🏘️
Broader Community Impact
Ripple effects beyond direct financial harm · 5 points
01 Violations of insurance laws and regulations undermine the public interest in reasonable, regulator-approved, transparent, affordable, and non-discriminatory insurance rates free from hidden or excessive charges. high
02 The business of insurance affects the public interest as declared by the Washington legislature, making deceptive practices in this sector particularly harmful to society. high
03 Allowing insurers to add any amount on top of approved rates undermines rate regulation and insurance commission efforts to protect consumers through actuarially sound pricing. high
04 Hidden fee practices erode consumer trust in the entire travel booking and insurance ecosystem, potentially discouraging legitimate insurance purchases and leaving travelers unprotected. medium
05 The vast majority of consumers who make travel purchases online are presented with Defendants’ offers during checkout, meaning the allegedly deceptive practices affected a broad swath of the traveling public. medium
⚖️
The Bottom Line
What this case reveals · 6 points
01 Plaintiffs seek to prohibit Defendants from continuing to engage in deceptive, unfair, and unlawful trade practices that violate Washington consumer protection and insurance laws. high
02 The lawsuit demands compensatory damages, treble damages, injunctive relief, restitution, and attorneys’ fees for systematic violations of consumer rights affecting thousands of Washington residents. high
03 Unless enjoined by court order, Defendants’ misconduct will continue causing injury to the general public and loss of money consumers should not be required to pay. high
04 This case illustrates how major corporations can exploit regulatory gaps and consumer trust to extract hidden fees, prioritizing profit maximization over legal compliance and consumer welfare. high
05 The pattern of bundling undisclosed fees represents a systemic failure of corporate accountability that requires class action litigation to provide meaningful consumer recourse. high
06 Consumers and the general public have no other adequate remedy at law to ensure future compliance and prevent continued violations without court intervention. medium

Timeline of Events

2017-2023
Plaintiff Rami Amaro completed nine bookings on Airbnb.com, purchasing travel insurance during at least one 2023 transaction
September 2023
Plaintiff Gina Bentley-Nehrhood completed an Airbnb booking and purchased Defendants’ travel insurance product during checkout
October 30, 2024
Plaintiffs filed class action lawsuit in U.S. District Court for the Western District of Washington (Case No. 2:24-cv-01787)

Direct Quotes from the Legal Record

QUOTE 1 Mandatory hidden fees bundled without disclosure allegations
“Defendants automatically bundle a so-called ‘assistance fee’ in the single price they charge consumers for travel insurance. The motivation behind such conduct is clear: Defendants are trying to circumvent Washington law and charge more than the approved premium for their insurance services.”

💡 This statement from the complaint directly accuses the companies of intentionally evading state insurance regulations to inflate prices beyond legal limits.

QUOTE 2 Deceptive pricing presentation allegations
“Although their travel insurance offers are presented for a price that appears to be the insurance premium, Defendants secretly and unfairly charge unsuspecting consumers additional fees, on top of the calculated premium, without disclosing the nature of those fees and without giving consumers an option to pay only the approved premium for the travel insurance.”

💡 This quote establishes that consumers were systematically deceived about what they were actually paying for when purchasing insurance.

QUOTE 3 Services mischaracterized as non-insurance allegations
“Most, if not all, of the services and benefits Defendants call ‘non-insurance’ or ‘assistance services’ are, in fact, part of the insurance contract and are subject to the approved rate, and Defendants are not allowed to charge extra for them.”

💡 The complaint alleges that even the premise for the separate fee is false, as the services should have been included in the regulated premium.

QUOTE 4 Forced bundling without consumer choice allegations
“Consumers are not afforded any opportunity to decline these assistance services, or the associated charge in the offer or purchase process, nor is any information disclosed to consumers on assistance pricing distinguished from insurance pricing.”

💡 This demonstrates that consumers had no meaningful choice or ability to avoid paying the hidden fees even if they discovered them.

QUOTE 5 Undermining regulatory protections regulatory
“Defendants’ practices are contrary to Washington’s public policy of ensuring consumers get actuarially based rates for insurance, and they deprive consumers of the benefits of that regulation. If an insurer can just add any amount it chooses on top of an approved rate, it undermines the purpose of rate regulation and the efforts of the insurance commission in reviewing and approving specific rates.”

💡 This quote explains how the alleged conduct subverts the entire insurance regulatory framework designed to protect consumers from excessive charges.

QUOTE 6 Financial harm outweighs any purported benefit economic
“The financial injury to consumers of being charged an additional fee, on top of the insurance premium, supposedly (but not in reality) for a service they do not use, are not aware of, and which is priced far above its actual value, outweighs any potential benefit of requiring consumers to pay such an arbitrary fee.”

💡 The complaint establishes that consumers suffered net harm with no offsetting benefit from the mandatory assistance services they unknowingly purchased.

QUOTE 7 Legal requirements for fee disclosure regulatory
“An insurance agent (or producer) such as Airbnb (or Generali) is not permitted to collect a fee or compensation from consumers unless (a) it provides written disclosure of the compensation it receives from both the consumer and the insurer and (b) the consumer provides written consent to the fees and commissions at issue.”

💡 This outlines the specific legal requirements that Defendants allegedly violated by failing to disclose fees and obtain written consent.

QUOTE 8 Worthless services consumers never wanted profit
“Consumers who purchase airfare and hotels online and through mobile applications can readily find much of the information encompassed within Defendants’ assistance services for free, and on demand, using the Internet and widely available applications (such as from Google, Apple, Yelp, and many other service providers), or from more local or personalized sources than Defendants can offer.”

💡 This establishes that the assistance services had minimal real-world value to modern consumers with access to free digital tools.

QUOTE 9 Consumers unaware and would have declined accountability
“Most insureds are not aware of the availability of those services or that they have been charged for them. Consumers generally would not pay for the separate service if given a fair and informed choice whether to do so.”

💡 The complaint asserts that informed consumers would have rejected the assistance services if given genuine disclosure and choice.

QUOTE 10 Systematic design to prevent discovery accountability
“Defendants know that, and have designed the checkout process such that, consumers are highly unlikely to discover the existence of the amount of the assistance fee or make an inquiry about it.”

💡 This alleges intentional design choices to conceal fees from consumers rather than accidental oversight or confusion.

QUOTE 11 No option to purchase insurance without fee allegations
“Defendants do not identify assistance benefits, indicate that the assistance fee is for separate, non-insurance services, do not identify any fee, price, or charge for any such assistance service or benefit that is separate from the premium, and provide the consumer no means for purchasing the offered insurance policy without paying the assistance fee.”

💡 This establishes the all-or-nothing nature of the forced bundling that prevented consumers from buying insurance at the approved premium rate alone.

QUOTE 12 Violation of filed rate requirements regulatory
“Under Washington law, Defendants must file their premium plans with the insurance commissioner and cannot charge any rates or fees above their approved filings.”

💡 This summarizes the fundamental legal requirement that the entire case hinges on, which Defendants allegedly violated systematically.

QUOTE 13 Plaintiff’s specific experience of deception accountability
“When accepting Defendants’ insurance offer, Plaintiff Bentley-Nehrhood was not aware of any non-insurance fee in addition to the premium and was not aware of the foregoing facts at the time she purchased the insurance. As a result of Defendants’ material misrepresentations and omissions, and Defendants’ unlawful and unfair practices, Plaintiff Bentley-Nehrhood agreed to pay Defendants to ensure her purchases and believed that the amount she paid Defendants was for the insurance only.”

💡 This provides concrete testimony from a named plaintiff about how the deceptive practices actually affected a real consumer’s purchasing decision.

QUOTE 14 Would have declined if properly disclosed economic
“Plaintiff Bentley-Nehrhood would have declined the fee or fees for Defendants’ supposed ‘assistance’ services if Defendants had fully and fairly disclosed: (a) that Defendants were charging an unlawful agent’s fee and/or unlawful amount of premium; or (b) the existence and amount of the fee/charge for supposed ‘assistance’ services and basic, material, and truthful information about the supposed ‘assistance’ services.”

💡 This establishes that proper disclosure would have changed consumer behavior, demonstrating the materiality of the omissions and misrepresentations.

QUOTE 15 Breach of good faith duty accountability
“The business of insurance is one affected by the public interest, requiring that all persons be actuated by good faith, abstain from deception, and practice honesty and equity in all insurance matters. Accordingly, Defendants had a broad duty to deal fairly and in good faith with their insureds, including Plaintiffs.”

💡 This grounds the lawsuit in the fundamental principle that insurance companies owe heightened duties of honesty to consumers because of the public interest nature of their business.

Frequently Asked Questions

What exactly are plaintiffs accusing Airbnb and Generali of doing?
The lawsuit alleges that when Washington consumers purchased travel insurance through Airbnb, the companies charged a single combined price but secretly included a mandatory assistance fee on top of the approved insurance premium. This fee was never disclosed separately, consumers could not decline it, and the companies never obtained required written consent or regulatory approval to charge it.
What is an assistance fee and why is charging it allegedly illegal?
The assistance fee supposedly paid for non-insurance services like phone hotlines for travel information and roadside assistance. The lawsuit claims charging this fee was illegal because either these services were actually part of the insurance contract (and thus subject to approved rates), or if truly separate, the fee should have been disclosed, optional, and approved by regulators. Instead, it was hidden and mandatory.
How much money are we talking about per person?
While the complaint does not specify exact amounts for every transaction, it indicates the assistance fees ranged approximately from five to fifteen dollars per insurance purchase. Though seemingly small individually, these fees added up to substantial sums when charged to thousands of consumers over multiple years.
What laws did Airbnb and Generali allegedly violate?
The complaint alleges violations of Washington insurance regulations requiring insurers to file and charge only approved premium rates (RCW 48.19.040, 48.18.180), laws requiring written disclosure and consent for agent fees (RCW 48.17.270, WAC 284-30-750), and Washington’s Consumer Protection Act (RCW 19.86.010 et seq.) which prohibits unfair and deceptive business practices.
Why did consumers not notice they were being overcharged?
The checkout process showed only a single line item for travel insurance with one total price. There was no breakdown showing how much was premium versus assistance fee. Even if consumers clicked through to detailed disclosures, those documents did not state the fee amount and were buried in hyperlinks not required for purchase completion. The design made discovery of hidden fees extremely unlikely.
Could consumers decline the assistance services if they wanted to?
No. According to the lawsuit, consumers had no option to purchase the insurance without paying the assistance fee. It was an all-or-nothing offer: pay the combined price including the hidden fee, or decline insurance coverage entirely. There was no checkbox to opt out of assistance services while keeping the insurance.
What do the plaintiffs want to happen as a result of this lawsuit?
The plaintiffs seek court orders declaring the practices illegal, injunctions prohibiting the companies from continuing these practices, compensatory damages for all affected consumers, treble (triple) damages under consumer protection law, restitution of improperly collected fees, and payment of attorneys’ fees and costs.
Who is included in the class of affected consumers?
The proposed class includes all Washington State residents who purchased travel insurance from Generali during the relevant time period and were charged assistance service fees on top of the approved insurance premium. A subclass specifically includes Washington residents who purchased this insurance through Airbnb.
How long has this allegedly been going on?
The lawsuit covers a class period beginning at a date to be determined based on applicable statutes of limitations (likely multiple years) and extending through the date of judgment. One plaintiff made purchases between 2017 and 2023, with at least one insurance purchase in 2023. The other plaintiff purchased insurance in September 2023.
What can I do if I think I was affected by these practices?
If you are a Washington State resident who purchased travel insurance through Airbnb during the relevant time period, you may be a class member. You should monitor the case proceedings for notices about how to participate, file a claim, or opt out. You can also contact the plaintiffs’ attorneys listed in the lawsuit (Bursor & Fisher, P.A. and Carson Noel PLLC) to inquire about your potential inclusion in the class.
Post ID: 2257  ·  Slug: airbnb-sued-for-its-hidden-travel-insurance-fees  ·  Original: 2025-02-25  ·  Rebuilt: 2026-03-20

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