Misleading marketing harms consumers in several ways: It can lead people to make purchasing decisions based on false or exaggerated claims, resulting in wasted money and disappointment with the product or service. Such deceptive practices can also create unrealistic expectations, damage trust in brands and advertising in general, and potentially even pose safety risks if important information is omitted or misrepresented. Over time, widespread misleading marketing can distort markets, making it harder for consumers to make informed choices and potentially driving out more honest competitors who refuse to engage in such tactics.
TL;DR: A new federal class action accuses Black Rifle Coffee Company of cashing in on patriotism by branding its imported coffee as “America’s Coffee” and splashing the American flag across its bags, even though the beans are grown and processed…
TL;DR:A nationwide class action lawsuit accuses Trader Joe’s of selling “100% Juice” Organic Freezer Pops that are heavily diluted with water, made largely from concentrate, and packed with added ingredients, while presenting a bold, front-panel promise that looks like pure,…
CRI Genetics & Its Impact on DNA Testing Consumers TL;DR: Federal regulators from the FTC alleged that CRI Genetics sold DNA tests using inflated accuracy promises, phony independence claims on company-run “review” sites, fake or inauthentic endorsements, and checkout designs…
More than 84,700 Americans thought they were helping to save lives by donating their old cars. They responded to emotional ads promising their vehicle donation would fund free breast cancer screenings. Between 2017 and 2022, this generated over $45.5 million.…
The internet is a whole ass lifeline for a quarter of all the adults in the United States of America living with a disability. It’s where they access housing, banking, medicine, and basic government services. A company named accessiBe marketed…
You know the feeling. You’re wedged into your seat, the cabin is humming, and you lean over, excited for that first glimpse of the world from 30,000 feet. You imagine watching the patchwork of the heartland scroll by, or seeing…
The False Promise in the Cereal Aisle Picture it for me please. You’re standing in a supermarket aisle in the Bronx, trying to make a healthy choice for your family. You see a familiar, friendly box: Life Cereal. Big, bold…
You reach for the spray bottle that you bought online. It promises to be a “hospital grade disinfectant,” your shield against illness. You use it on the kitchen counter where you’ll make your kids’ lunch. You use it on the…
We’ve all seen the bottle. It’s sitting on the shelf at Whole Foods or The Fresh Market, probably in the fancy water aisle. It’s heavy. Glass. The label for Mountain Valley Spring Water evokes images of untouched forests and pristine…
The Promise in the Bottle You’re in the laundry aisle, looking for something that can do more than just get out a grass stain. Maybe your child has been home sick from school, or you’re washing your work scrubs after…